FOR IMMEDIATE RELEASE:
Monday, April 9, 2012
GLENDALE, ARIZONA --- The Stanley Cup Playoffs are like nothing else. The passion, the excitement, and, yes, the playoff beards. In keeping with a great hockey tradition and supporting local charities, the Phoenix Coyotes again invite their fans to “grow one for the team” this playoff season.
The Phoenix Coyotes Beard a thon® is an opportunity for fans to grow their own playoff beard and raise money for charity. All proceeds from the 2012 Phoenix Coyotes Beard-a-thon will benefit Coyotes Charities.
Participants in the Phoenix Coyotes Beard-a-thon invite family, friends, and business associates to pledge their playoff beards. By joining the Phoenix Coyotes Beard-a-thon, fans pledge to maintain their beard as long as the Phoenix Coyotes remain in the playoffs. Fans who are unwilling, or unable, to grow playoffs beards, can also pledge their friends or favorite Phoenix Coyotes player. For more information, or to enroll in the Phoenix Coyotes Beard-a-thon, please log onto www.beardathon.com/coyotes.
“The Beard-a-thon is a fun and creative way for fans to celebrate a great hockey tradition and to participate in the Phoenix Coyotes playoff run,” said Coyotes President and COO Mike Nealy. “We look forward to building upon last season’s success on and off the ice and raising money for a great cause.”
Coyotes forward Paul Bissonnette
is the official team representative for the Beard-a-thon and fans can follow @biznasty2point0 on Twitter for playoff beard updates. In addition, Coyotes broadcasters Matt McConnell (@sparty8185) and Tyson Nash (@tysonnash) will be growing playoff beards in support of this cause and will also provide Twitter updates on their beard growth. The Coyotes will be selling fake beards at playoff games with proceeds benefiting Coyotes Charities.
All donations to the Phoenix Coyotes Beard-a-thon are tax deductible.
About the Playoff Beard
A playoff beard is the superstitious practice of a National Hockey League player not shaving his beard during the Stanley Cup playoffs. The player stops shaving when his team enters the playoffs and does not shave until his team is eliminated or wins the Stanley Cup. It is believed that the tradition was started in the 1980s by the four-time Stanley Cup Champion, New York Islanders. In recent years, other sports and other players have claimed the playoff beard tradition, but it is a hockey, and always will be, a hockey tradition.
About Coyotes Charities
Coyotes Charities seeks to enhance the quality of life throughout Arizona communities by supporting non-profit organizations that promote healthcare, education, cultural arts and sports-related programs for children.