The Phoenix Coyotes Cool School Program is designed to increase the well being of youths throughout the state of Arizona with the help of exciting and informative seminars by the Phoenix Coyotes.

School assemblies feature a member of the Coyotes’ broadcast team, a player, and the Coyotes mascot Howler. Students gather in the gym or cafeteria and the Coyotes personnel stress the importance of safety in sports, eating right, teamwork, and education. The player then picks a student and dresses him up in hockey equipment. The assemblies typically end with a Q&A session between the students and the player(s).